Florida Leadership

Meet our 2025-2026 leaders!

OFFICERS

Chastity Werner

Chastity Werner, CMPE, RHIT, CRCR, NCP
President
Sr. Consultant
Blue & Co., LLC.

Roger Carter

Roger Carter
President-Elect
Chief Operating Officer
20/20 Revenue Maximization Partners, LLC

Ashley Morrison

Ashley Morrison
Secretary

Senior Accountant
Blue & Co., LLC

Cara Hallet

Cara Hallett, MBA
Treasurer

Controller, Foundation and Acute Care
Lee Health

Misty Davis
Immediate Past President
Vice President
Medlytix

BOARD OF DIRECTORS

Beth Erten, CRCR
Director of Education / Program Chair

Regional Vice President
Knowtion Health

Michelle Bear

Michele Bear
Director of Partnership and Growth

Executive Director – Revenue Integrity
Baptist Health Jacksonville

Tiffany Walls

Tiffany Walls
Director of Member Experience

EVP, Growth
VisiQuate

Brad Haynes
Director of Marketing & Community Affairs
National Accounts Executive
RevSpring

Joe Donofrio
Regional Director – North

Vice President, Business Development
Panacea

Gina Riley

Gina Riley
Regional Director – Central

Sr. Director of Patient Access\CDM – Rev Integrity
Lakeland Regional Health-Florida

Anthony Felipe
Regional Director – South

VP, Strategic Account Management
Firstsource

Michelle Farrell

Michelle Farrell
Director of Emerging Professional Community

Vice President Revenue Management
Orlando Health

Connect with us!

President’s Theme

Carpe Diem | Seize the Day, Florida HFMA
Carpe Diem — Seize the Day.” – Chastity Werner

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