HFMA and Third Horizon launch price transparency data tool Starset Analytics

Exclusive to HFMA Enterprise Solution Provider Members, the tool transforms complex pricing data into actionable insights for negotiation, benchmarking and strategy. 

CHICAGO (Sept. 29, 2025) – The Healthcare Financial Management Association (HFMA) and Third Horizon today announced the launch of Starset Analytics, a new toolset that helps hospitals unlock the full potential of price transparency data to inform their strategic decision-making. 

A joint effort, Starset Analytics empowers HFMA Enterprise Solution Provider Members — particularly hospital finance, payer contracting and strategy leaders — to turn complex pricing data into actionable insights that support benchmarking, inform price negotiations and provide relevant market positioning insights. 

“Starset Analytics marks a new era for how hospitals can harness price transparency data,” said Third Horizon Founder and CEO David Smith. “By empowering HFMA finance, contracting and strategy leaders with powerful benchmarks and validated analytics, we’re democratizing data that should be more easily accessible to all and enabling hospitals to build smarter strategies that directly impact their bottom line.” 

Starset Analytics goes beyond aggregating pricing files and querying negotiated rates at a row level by providing:  

• Hospital comparisons: Select specific competitors or peer groups for targeted rate comparisons across common service lines  

• Targeted filters: Focus analyses by care setting, service line and geography 

• Instant benchmarking: Compare national payer rates using percentage of Medicare benchmarks 

• Exports of the underlying data: Download granular data at the facility-billing code level to drill down into service lines and create tailored reports 

• Confidence ratings and actuarial validation: Every rate is confidence scored using an acceptable standard deviation derived from patterns in claims and transparency data 

“Working with Third Horizon on the development of Starset Analytics reflects HFMA’s commitment to giving hospitals the tools they need to turn transparency into strategy,” said HFMA Chief Mission Officer Richard Gundling. “Hospitals are under increasing pressure to explain, compare and justify their pricing. By combining HFMA’s trusted expertise with Third Horizon’s deep analytic capabilities, Starset Analytics provides members with the ability to benchmark effectively, strengthen payer negotiations and shape competitive strategies with confidence.” 

Starset Analytics will be available exclusively to HFMA Enterprise Solution Provider Member organizations on Sept. 29. For more information, visit hfma.org/starset.  

About HFMA 

The Healthcare Financial Management Association (HFMA) equips its more than 135,000 members to navigate a complex healthcare landscape. Finance professionals in the full range of work settings, including hospitals, health systems, physician practices and health plans, trust HFMA to provide the guidance and tools to help them lead their organizations, and the industry, forward. HFMA is a not-for-profit, nonpartisan organization that advances healthcare by collaborating with other key stakeholders to address industry challenges and providing guidance, education, practical tools and solutions, and thought leadership. We lead the financial management of healthcare.   

About Third Horizon 

Third Horizon works at the intersection of the creative problem-solving capabilities of their expert team, sophisticated data systems and methods that reveal hidden patterns and insights, and leading-edge generative, computational power to process vast amounts of information that produces rapid-fire intelligence. The company works across three horizons focused on bending America’s unsustainable health care costs through its focus on behavioral health and chronic disease prevention, payment design and analytics, and real-time, dynamic strategic planning.  

For More Information  

HFMA – Media Contact 

Brad Dennison 
bdennison@hfma.org 

Third Horizon – Chief Growth Officer 

Cheryl Matochik 
cheryl@thirdhorizon.com